A research of the motivations of the creative industries stakeholders in Olomouc region and strategy proposal for development of the area

Qualitative analysis of work conditions for companies and individuals operating in the business realm of creative industries in the agglomeration of Olomouc and the analysis of the set of motivations leading to decisions to either be active in the region, or to move to the business other centres. Qualitative analysis of economic potential and its actual application in the realm of Olomouc agglomeration. The data and map representation of workforce transitions in the realm of creative industries illustrating the interconnection of tendencies at work in the labour market sector at hand, to the graduation from related university fields A proposal of measures aiming to ensure competitiveness of the agglomeration in the realm of creative industries. The preparation of measures implementation.